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Blog

Inclusive sizing

Alex Unthank

What you wear should make you feel amazing.  Period.

At any given time my wardrobe ranges from size 6 to size 14. And when you hit size 12 or 14 or above, forget it. You’re in a totally different category as far as the fashion industry is concerned.  The styles are more conservative, the selection is very limited, and the shopping experience is not fun.

As Sandra and I did our research, we realized we were not alone in our frustration. You might be surprised to find out that 67% of American women wear a size 14 or above (Check out this article onTime.com for more insights). Will designers or department stores ever get in sync with the reality that style is not a function of age or size?

We knew we didn’t have to wait around for them to figure it out. We went on a mission to design timeless, effortless clothing options, made locally, from high-quality materials. We spent over two years just on research alone. We sourced the best fabrics, collaborated with fashion industry experts and studied the best ways to highlight a woman’s body.

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When it comes to smash+scott, three  things are non negotiable: each piece must be made in New York City; each piece had to be made with quality fabrics; and we had to include sizes for a broad range of women.

Size 4? Size 14? No problem! Our essential pieces are designed to fit and flatter.

Now, our sizing is not the industry standard, but it’s easy to figure out. If you typically wear a US size small, then select size 1 when you shop smash+scott. If you’re a US XXL, then pick size 5. Check out our detailed size chart to find your perfect fit.

We have enough to stress out about; finding well-made, effortless, flattering clothes shouldn’t be one of them. Our aim with smash+scott is to help women spend less time shopping for clothes, so they can spend more time on the things that really matter.

This Lookbook photo shoot was the perfect opportunity to view our customers through a different lens.  Different size models, different body types, different attitudes!  There is beauty in our differences. Send us your S+S photos (or share them with us on Facebook, or Instagram) so we can all celebrate the beauty that is you.

Sincerly, 

Olivia Smashum 

Photographer:  Christine Chambers

Models: Spencer Jones, Bianca Nolden, Dionne Robinson, and Rae Williams